Pricing tiers Articles — Atticus Li

Atticus Li

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Pricing tiers

Articles exploring pricing tiers through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

compromise effect Mar 27, 2026 7 min read

The Compromise Effect: Why Middle Options Win in Tier-Based Pricing

The compromise effect, also known as extremeness aversion, explains why users disproportionately choose middle-tier pricing options. Understanding this bias transforms pricing page design from guesswork into behavioral science.

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decoy effect Mar 27, 2026 7 min read

The Decoy Effect in Plan Selection: How a Third Option Changes Everything

Adding an inferior option makes the target option look better. Learn how asymmetric dominance reshapes choice architecture in SaaS pricing and why three plans consistently outperform two.

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